very early research on ecologically concerned consumers focuses on attitudes as descriptor and predictor variables. Further, it is understood that clusters of attitudes about similar environmental conditions will motivate individuals to express their attitude. If a brands ecological impact is questionable, the ecologically concerned consumer has the alternative either to change to a nonpolluting brand or to express dissatisfaction to the manufacturer of that product (Hirschman, 1970).
Litter, scraps of paper, cans, bottles and plastic containers are scattered almost everywhere. According to a rough estimate, an ordinary European produces about 300 kilog. Environmental, impacts of Eco- friendly, construction, essay 1172 Words 5 Pages.
To solve the problem, consumers environmental behavior should be motivated by highlight the importance of environmental issues. But, Synodinos (1990) was argued that there is no important relationship between objective knowledge and the attitudinal behavioral dimensions that have been studied by Maloney, Ward, and Braucht (1975). Some people may perceive themselves as knowledgeable but when by actual measurement they are not. Findings are still questionable in study the impacts of attitudes on behavior when object a category of ecological concerned consumers is much harder than marketers expected. Some of these going green products when in use, help conserve energy, minimize carbon footprint or the emission of greenhouse gases, and does not lead to substantial toxicity or pollution to the environment. If we make no attempts to switch to green alternatives now, in no time to come, we will be surrounded by the pollution and toxins caused by producing, using and disposing these non-green items. We hypothesize that ecologically concerned consumers, although they are more alienated from the core culture, are active and not willing to suppress dissatisfaction with the perceived environmental pollution. These plastics can be made from abundant agricultural/animal resources like cellulose, starch, casein collagen, soy protein polyesters and triglycerides.
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